Martin Firrell is a British contemporary artist known for public artworks on billboards around the world. He uses the poster form to campaign for greater social equality, aiming 'to make the world more humane'. Firrell has made more artworks expressly for the billboard medium than any other living artist. His wholesale colonisation of advertising’s oldest and boldest format represents a seizmic shift in Fine Art's centre of gravity and renders Firrell one of the most apposite practitioners of the 21st Century. ~ Dr Robert Shelton.


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is a series of public artworks for International Men's Day 2026, celebrating men, simply for being men.

highlights the idea that it is more than enough to be just an ‘ordinary' man. You don’t need to be neater, taller or better dressed. Just being a regular man is good enough.

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Anti-equality campaigners are suggesting that DEI does not benefit everyone, and can even be prejudicial against men. International Men's Day, with its focus on the value of all the world's men, demonstrates this is simply not true.

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It is all too easy to take someone for granted (however great they may be) and so important to try to avoid that common mistake.

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The phrase dismisses men as 'ordinary' or 'nothing special'. This artwork turns that idea on its head, urging us to see all men as valuable, one-of-a-kind individuals.

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is a series of public artworks for International Men's Day 2026. #MensDay. Supported by Bauer Media Outdoor | BuildHollywood | Eighteen-24 | Elonex | KBH Media