Martin Firrell is a British contemporary artist known for public artworks on billboards around the world. He uses the poster form to campaign for greater social equality, aiming 'to make the world more humane'. Firrell has made more artworks expressly for the billboard medium than any other living artist. His wholesale colonisation of advertising’s oldest and boldest format represents a seizmic shift in Fine Art's centre of gravity and renders Firrell one of the most apposite practitioners of the 21st Century. ~ Dr Robert Shelton.
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Digital billboards
720 x 1056px, 2064 x 528px
1400 x 360px, RGB colour
August 2026
There are currently more than 130 armed conflicts around the world. Every year, on 19 August, United Nations World Humanitarian Day honours humanitarian workers wherever they may be.
War Is Always a Failure
is from a conversation with British philosopher A.C. Grayling and was first shown by the artist in 2009 as Artist in Residence with the Household Division of the British Army.
There are three posters in the series, part of a long British tradition of satiric 'cartooning'.
War Is Always a Failure
when counted in human lives lost or ruined, homes and infrastructure destroyed, environmental harm done and economic hardship created for ordinary people.
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Winner Takes Nothing
2026
War is inevitably destructive – whoever 'wins' wins something broken or wrecked. Resources that might otherwise have been spent on social good, education, healthcare and alleviating poverty are swallowed up by the costs of war. The 'spoils' of war are just that – spoilt.
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War Is Always a Failure
for United Nations World Humanitarian Day
supported by Bauer Media Outdoor