Martin Firrell is a British contemporary artist known for public artworks on billboards around the world. He uses the poster form to campaign for greater social equality. His bold and simple texts promote the women’s movement, feminism and gender equality; LGBT+ equality, and human rights. The artist's aim is 'to make the world more humane'. Firrell's billboards often resemble advertising because he hijacks advertising's techniques to achieve artistic-activist ends. This co-opting of commercial techniques and his wholesale colonisation of advertising’s oldest and boldest medium - the billboard - makes Firrell one of the most apposite and significant artists of the 21st Century. ~ Dr Robert Shelton.
Prieks Ka Atnāci / Glad You Came / for Riga Pride, Latvia
2025
People of all genders, cultures, orientations and subgroups make up the LGBT+ community, and they come from all over the world.
This incredible diversity is the source of the community's resilence and strength.
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Fijn Dat Je Kwam / Glad You Came / for Amsterdam and Utrecht Prides, Netherlands
2025
Pride marches bring people together in a celebration of identity, visibility, difference, and inclusion.
“We really are glad that everyone can come.”
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Glad You Came / for Stockholm Pride, Sweden
2025
Celebration, whenever times are tough, is also an act of resistance.
As LGBT+ rights are challenged or rolled back in some parts of the world, the LGBT+ community gathers in solidarity with all of its members and with the support of its allies.
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We Can Be Every Thing / for Helsinki Pride, Finland
2025
The LGBT+ community is always moving forwards, finding new ways to create, to live and to love.
LGBT+ identity implies a certain kind of freedom, the freedom to live authentically and creatively in any walk of life.
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Trans Iekļaujošs Feminisms Tevi Mīl / Trans Inclusive Feminism Loves You / for Riga Pride, Latvia
2025
"Transgender people show us how arbitrary gender identities really are and how we all have governance over our own lives."
Trans people may be poorly treated by some but you can always rely on trans inclusive feminists to role-model how to include and how to love.
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Pride in Europe
is presented in public space across Europe with leading media company Bauer Media Outdoor and is dedicated to our greatly loved and missed colleague
